This weeks Client spotlight is AMC theatres. Specifically the AMC KidsPack. I am a huge AMC Theatres fan, they are by far my favorite movie theatre franchise out there. So, when asked to help pioneer a new and exciting product geared towards younger moviegoers, I jumped at the chance. AMC provided me with the packaging template and asked to me create artwork based loosely on the “Where’s Waldo?” concept. I also was charged with creating several collateral pieces to be used to help promote this great new product. My goal was to create an interesting little world filled with characters of all sorts who love going to the movies just as much as I do.